Ethos cleans up with Luv Me Buddies deal

Toiletries and dental products due to launch in GAS countries and Italy.
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2Dream, the agent for Lavish Rights in Europe, has inked another deal for the firm's Luv Me Buddies and Luv Me Baddies properties.

Ethos Concepts has signed up to create a range of children's toiletries and dental products for the brands.

The items will launch across the GAS territories and Italy.

"We are delighted to sign this deal with Ethos," said Marc Todd, Lavish Rights' CEO. "Ethos understands our brand and have celebrated it in a really creative way in terms of product design and packaging."

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