Eureka museum targets toys - Licensing.biz

Eureka museum targets toys

Pink Key Consulting develop driven licensing programme to 'entertain and encourage' play.
Author:
Publish date:
1_eureka.jpg

The National Children’s Museum has hired an exclusive licensing agent as it looks to move into consumer products.

Eureka! has signed up with Pink Key Consulting, which will develop a retail driven licensing programme designed to ‘entertain and encourage’ imaginative play.

Toys is among the key categories being planned, along with games, publishing and stationery.

Eureka’s Michelle Emerson said: “Eureka! The National Children’s Museum is enormously proud to be taking our brand to the market, and is delighted to be working with Pink Key Consulting on this exciting phase in our brand development.”

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related