EVENT FOCUS: Bologna Licensing Trade Fair

Now in its fifth year, Cristina Angelucci talks us through what to expect.
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Firstly, can you run through the basics of the event? When, where, how long it's been running, and some features of the 2012 show?

Bologna Licensing Trade Fair will run from March 19th through to March 21st. An additional 100 properties will be included in the property guide which we will distribute to visitors, offering more than 500 brands available in the Italian and worldwide licensing market. We will have 60 exhibitors in 3,000sqm exhibition area. Companies exhibiting come from Spain, France, Uk, Greece and, of course, Italy.

As for the exhibitors, can you run through some of the key ones?

We will have many top exhibitors in the 2012 edition. In terms of Italian brands, we will have Lamborghini, and the agency, Movantia, will present the MV Agusta and Ducati brands. We will also have fashion brands, such as GURU and Fix Design, just to name a few. As for entertainment, the biggest will be in Bologna, with Turner and Warner, from one side, together with Rai and Mediaset.

How many visitors are you anticipating? Which countries are you mainly expecting them to be from? Have any particular territories seen a surge in registrations this year?

We have increased by 100 per cent the pre-registered visitors and the foreign delegates have increased their attendance. it is too early to predict a statistics on territory percentages.

What can we expect to see from the conference sessions? Which topics will be covered? Who are the key speakers?

We will talk in depth about fashion, art, museums and retail with Italian and international key players. We will also have a focus on the Russian licensing market, as well as presenting the first ever research on the value of the Italian licensing market.

How has the show grown over the years? What new improvements have been added for 2012? What are your main aims for the show this year? What would you like to achieve?

This show is on its fifth edition. It started as a one-day forum in 2008 and we have increased along the years the number of visitors and exhibitors and, starting from the 2011, we have opened the show to all licensing categories (sport, fashion, brands and not only entertainment and kids). For 2012, we have increased by 20 per cent the exhibition area and by ten per cent the number of exhibitors. Our main goal is to keep growing the show, collecting the best Made in Italy we have in terms of brands.

Why do you think that it's important that Italy has its own dedicated licensing show? Is there still potential for expansion in 2013?

Italy is known for some of the top worldwide fashion, design and automotive brands. Italy is the top country in terms of worldwide cultural heritage. Italian licensees are known in Europe as some of the top companies for attention to details, design and product development. All of this heritage can benefit an event in its own territory to promote it and network with the rest of the world. There couldn't be any other event which can give to the Italian licensing and brand industry the due attention and tailor-made services.

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Event Preview: Bologna Licensing Trade Fair

Kicking off on March 24th, the Bologna Licensing Trade Fair attracted just shy of 2,000 visitors last year. We chat to Cristina Angelucci from the organiser BolognaFiere about what we can expect this time round.

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