EVENT PREVIEW: Licensing International 2008

Highlights of who's going, what they're showing and where to find them...
Publish date:
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Beanstalk Group
Booth 3717

Beanstalk recently added Johnson Publishing Company, the publisher of Ebony and Jet, as well as Samsonite to its client roster, while it has also developed new brand extensions for Ford, Purina and Stanley, amongst other brand and celebrity clients.
The Andy Warhol licensing programme continues to evolve with the addition of new partners such as Pepe Jeans London, which launched a European apparel and accessories drive, plus Diane Von Furstenberg, who will develop a limited collection of resort and swimwear for early 2009.
Meanwhile, the international Jaguar programme recently launched the new Jaguar Prestige fragrance and licensee Menrad introduced a new line of men’s and women’s limited edition XF sunglasses. Land Rover bikes have been a big success in the UK, and the brand has also launched a footwear and lifestyle accessories collection designed by Alberto del Biondi Industria del Design. Additionally, Beanstalk is currently developing a wide range of HBA products for Procter & Gamble’s Pampers brand, creating environmentally sustainable products for the WWF, designing accessories and apparel with Vespa’s Italian heritage and design in mind, and broadening and refining Universal Studios Consumer Product Group’s evergreen properties, while maximising theatrical releases.

BBC Worldwide
Booth 3441

It's looking set to be a busy show for BBCW. The firm will showcase master toy licensee Hasbro's In The Night Garden range, while also presenting Tomy's new dancing soft toys for Teletubbies and BC International's tween clothing line, which is currently available in British retailer New Look.
Kids Preferred will be introducing a range of Charlie and Lola inspired plush dolls and doll case, along with Penguin's paperback books.
Underground Toys, which holds the North American toy licence to distribute Character Options' Doctor Who line in addition to its own products, will release the Doctor Who Micro Universe miniature game, five-inch action figures and voice changing masks and radio controlled toys into the market later this year. The firm also holds the licence for distributing existing Torchwood products and the manufacturing of new lines, some of which will be shown on the stand.
For Planet Earth, BBC and US agent The Joester Loria Group has taken on licensees in key categories to develop new product ranging from apparel to social expressions. Top Gear lines will also be on display.
A new property for the market, Primeval is already a hit in the UK (with its own licensing drive) and BBCW will be looking for new licensees for the property at the show.

Cartoon Network
Booth 3501

Some 65 licensees across EMEA will be launching Ben 10 products throughout 2008, with a live action feature film rolling out across the region and the TV show continuing to enjoy very healthy ratings on Cartoon Network and terrestrial channels. CNE will be introducing the next chapter in the Ben 10 story in New York: Alien Force.
New anime property Bakugan is already airing on CN in the US and is launching across EMEA in 2008/09. Aimed at six to 11 year-old boys, Spin Master is the master toy licensee and CNE is the show's licensing agent for other categories across Europe and Africa.
The Powerpuff Girls will be celebrating its tenth anniversary in 2009/10 and CNE has exciting plans. The firm will be confirming key global fashion retailers on board to support new fashion lines at the event.
Visitors will also find out more about Secret Saturdays, another new show featuring following the escapades of a family of world-saving adventure scientists. It is due to air in the US later this year and across EMEA in 2009/10.

Taffy Entertainment
Booth 4249

The Moonscoop Group’s Taffy Entertainment will launch a handful of new projects at the show. Topping the list is Geronimo Stilton, the children’s book series named Grand Prize winner and the top publishing property for 208 at the Licence Global Challenge at the Bologna Children’s Book Fair in April. The property is now being developed into an animated TV series for 2009 by Atlantyca Entertainment and Moonscoop Group.
New brands unveiled at the expo will include Dive Olly Dive, an underwater adventure series for pre-schoolers debuting on PBS Sprout in the US; Hero:108, a collaboration of artists from Asia, Europe and Hollywood, conceived with an eye towards online gaming and interactivity with a six to 11 year-old audience; and Growing Up Creepie, which already airs on Discovery Kids in the US and debuts on Nickelodeon in the UK, France, Japan, Australia, Latin America and most of Europe later this year.

20th Century Fox
Booth 4864

Expect a huge stand and huge crowds to match around Fox's area of the Javits.
Starting with The Simpsons, Fox L&M is moving the brand into yet more retail arenas. This summer sees the launch of a new sun care range from Mercona, with an in-store promotion planned to run in UK supermarket giant Tesco through July and August. Meanwhile, launching in autumn/winter will be a new range of Bart nursery product from Brecrest, which will see The Simpsons positioned in the nursery product sector, with lines targeted for gifting purchase by a core adult audience. The range will launch in Next stores in June 2009.
Further new licensees for The Simpsons include Staples Consuma, which is developing a range of kitchen roll, tissues, wet wipes and pocket tissues, plus Cesar UK, which has a line of adult costumes.
In terms of the food area, Fox L&M has signed a deal with Kinnerton for healthy baked potato snacks, while Fun Foods 4 All is developing an organic pasta sauce. Long standing licensee FRijj has seen continued success with its flavoured milk line, and The Simpsons Fudge Brownie flavour is now the number four selling sku in the flavoured milk market.
Moving on, and Family Guy continues to show strong ratings in the UK at its regular time slot on BBC3. A popular Father's Day brand, TDP is producing a boxer short and socks set for in-store promotion with supermarket Asda, while new licensee Cesar UK is also developing an adult costume range for online party sales.
There is continued focus across Europe on the 24 and Prison Break brands. Danilo is a new UK licensee for 24 and will be producing a line of calendars and greetings cards for this Christmas, with sound cards also in development. Bon Bon Buddies produced a 24-branded Easter egg and mug as an exclusive for Woolworths and is now developing Christmas lines, including an advent calendar and after dinner trivia game.
Prison Break, meanwhile, has seen its licensing drive significantly increase. Ferrero France will be running a special promotion across the Tic Tac brand, which will feature on five million packs and involve customers playing an online game. The top prize is a trip for two to Los Angeles, including a visit to the Prison Break set. Other prizes include DVD box sets, board games and t-shirts, with the promotion being supported by a strong marketing campaign including TV, print, internet and POS materials. Vivendi Games Mobile will also be producing a Prison Break mobile game, which will feature authentic characters and locations from season one and has different kinds of gameplay including adventure, ex-filtration, action and side quests.
Over in the film division, Ice Age 3 is the major focus. The film is due for release in July 2009 and already has an extensive list of licensees on board. In the UK these include Posh Paws (master plush), Ravensburger (board games/puzzles), Aykroyds (nightwear), Fashion UK (kids outerwear), GB Eye (posters) and Danilo (calendars/greetings cards). Fox L&M is also targeting both new and returning licensees for categories such as stationery, back to school, confectionery and celebration cakes.
Across Europe, Russian-based International Trade Provider will be producing a line of plush, accessories and mechanical toys to be distributed across multiple territories including Russia, Scandinavia, Greece and Turkey. Zvezda Jsc will be producing a board game for Russia, Ukraine, Belarus and Kazakhstan; TF1 Games has a Scrat action board game, as well as Domino, Lotto and Memo games, with distribution across France, UK, Eire, Germany, Austria, Switzerland, Italy, Spain, Portugal and Benelux; while Munecas Saica will develop wheeled goods, inflatables and outdoor toys for the Spanish market.
A number of new categories will also be covered in the programme. Cie-DND SA (France) will be producing an apparel range including underwear and nightwear; Van der Erve (Benelux) is developing apparel including underwear, nightwear, accessories and swimwear; and Aventures Diffusion (France) will produce footwear.
Other recently signed licensees include San Carlo Gruppo (Italy), Alcara (France), School Pack (France) and SA Belltex (Benelux, France and GAS).
Global partners to date include Panini and Vivendi Games, while Gravity will produce an online game and Glu Mobile will have a mobile title called Ice Age: Mammoth Mayhem due for launch this summer.

Novel Entertainment

Headlining Novel’s portfolio is Horrid Henry, the CITV animated series based on the books written by Francesca Simon and illustrated by Tony Ross.
To date, the licensing agent for the brand, CPLG, has signed deals for nightwear and underwear with Blues Clothing and high-end t-shirts with Fabric Flavours. It is currently negotiating a number of other key category deals. Master toy licensee Re:creation will be launching its first wave of product this autumn/winter, with confirmed support across the UK toy trade.
Novel has been commissioned by CITV to produce a second series of the 2D hit, with a further 52x11-minute episodes due to be broadcast in spring 2009. A total of 104 episodes are now available internationally through Little Bird Rights, which recently won the rights to distribute the television show worldwide, excluding the UK.
Horrid Henry is available in 27 countries worldwide and has been translated into 25 languages. The latest deal was done by Orion Children’s Books, which recently signed a US book deal with Sourcebooks Jabberwocky.

American Greetings Properties
Booth 3033

Founded in 1906, American Greetings is the world's largest publicly owned creator, manufacturer and distributor of social expression products. Its major domestic greeting card brands are Carlton Cards, American Greetings and Gibson. American Greetings services approximately 70,000 retail stores in the United States and 125,000 worldwide.
At the Javits, AG will be showcasing Sushi Pack, which provides a comical take on the superhero world; Pretty Freekin Scary; Maryoku Yummy; Twisted Whiskers, dogs and cats featuring exaggerated, human like features; and Madballs, mainly aimed at boys who like sports and gross humour.
AG will be seeking licensing activities in such categories as apparel, fashion, accessories, art and design, DVD, TV, film, toys, publishing and video games.

Angel Cat Sugar
Booth 1159

Master agent Sun R&P will mainly focus on Angel Cat Sugar. Most recent new licensees are Tropico (gifts and accessories for France) and Verbetena (party goods for Spain and Portugal). Bruno Productions BV is the European agent for the property.

Jetix Consumer Products
Booth 4913

New property Monster Buster Club will be a key focus for the firm at the show. The 3D action comedy series is aimed at five to 11 year-olds and follows the adventures of a top secret club of five ten year-olds who are the only ones aware that their town is threatened by an invasion of aliens. JCP is managing the licensing rights for Europe and is starting with collectibles and publishing channels.
The second series of Pucca started rolling out across Europe in the spring. JCP is handling consumer products rights for Europe and the Middle East with fashion and accessories key categories. The firm is also now focusing on the toy and gift areas.
JCP is representing the original Sonic the Hedgehog in key markets across Europe. The toys and games category will be a big focus, while presence in the fashion area will also aim to be extended.
Designed to appeal to eight to 12 year-olds, Galactik Football is now into its second series, with its launch on Jetix channels tying in with Euro 2008. JCP will be looking to create inspirational sports themed product lines.
Finally, Yin Yang Yo is an original production for Jetix platforms worldwide. JCP handles the mechandising and home video rights to the series in Europe and will be maximising the potential of the property by licensing all product categories, with a particular focus on toys, electronic games, publishing and gifts.

Big Tent Entertainment
Booth 1649, 1849

Big Tent has a diverse client roster which includes pre-school, tween, teen and adult demographics. This year at the show, the firm will continue to have a major focus on hit properties such as Japanese viral Domo, Discovery Kids, pre-school entertainers The Wiggles, Miffy and Friends and Crusty Demons.
New to the client roster is Japanese design property chiyo chiyo; a US version of the Netherlands TV series Nothing a Cake Can’t Fix; and the all-new original series Geo Cross and Tom Mule. Additionally, with a new Buenos Aires office and the recent acquisition of MGM Consumer Product’s entire portfolio for select Latin American countries including Pink Panther, Pink Panther and Pals, MGM logo and Rocky, the territory continues to be an important focus for a number of Big Tent’s properties.
The firm will also unveil several new developments at the show, as well as announcing a new partnership with a manga animation firm.

King Features Syndicate
Booth 3649

Several of King Features characters are household names, for example Popeye and Betty Boop to name just two.
At the show, the company will focus on licensing programmes for kids TV show SeeMore’s Playhouse; lifestyle brand Mutts; public art property The Trail of Painted Ponies; as well as expand favourites like Popeye, Betty Boop and Felix the Cat. In addition, King Features has expanded its property offerings in recent years into the art arena and now represents author and artist Sandra Boynton and Brazilian artist Romero Britto.

Booth 3987

Withit is launching ranges in key High Street retailers and grocers in 2008/09. Fashion chain New Look and George at Asda are both doing well, while Sainsbury’s is also stocking a t-shirt range. BHS is a long-term supporter since 2002 with the Glamour Puss brand, while Dunnes Stores in Ireland has grown into Withit apparel, stationery, room décor and footwear over the last five years.
The firm also continues to work closely with retailers, agents and licensees throughout Europe. The C&A chain (which has 1,300 stores) has developed an exclusive range of nightwear for summer and winter, while France has welcomed Withit into Auchan, Definmode, Cora, Quelle, Provera, Eurodif and Gemo with good sell-through in 2007 and orders into 2008/09. German stationery company, Herlitz, is also planning to launch a large range of products.
UK stores as diverse as Tesco and Woolworths also stock products including accessories, watches, umbrellas, beach towels, luggage and fashion bags.

Bradford Licensing Associates
Booth 3961

After recent internal restructuring within the company, BLA will be unveiling its new look and introducing president Michelle Minieri at the Javits.
The Bradford logo has been revived to give the company a more modern look, while the website has also been redesigned to reflect this change. All of its properties will be showcased as well as products from some of its key licensees. Brands being presented at the show will include Pepsi-Cola, the Shaw Family Archives collection of Marilyn Monroe photos, Australian tween brand Happy House, PEZ Candy, the City of Beverly Hills and Aspen.

CCI Entertainment
Booth 4764

Formed in 2002 through the merger of Cambium Entertainment and Catalyst Entertainment, CCI Entertainment is founded on over 30 years of experience in television production and international distribution.
Properties such as Harry and his Bucket Full of Dinosaurs, Frankenstein's Cat, live action series Ghost Trackers, Turbo Dogs and Erky & Perky will all be showcased.

Booth 4519

Museum Masters will be promoting CowParade, which claims to be the world’s largest public art event. Some 10,000 artists have now joined the herd, each rendering their own interpretation of the cow as an objet d’art. MMI has been the exclusive worldwide licensing agent for CowParade since 2005, and the cows have been seen by over 100 million people worldwide. At the end of each event, the cows are sold on auction to benefit local charities, so far generating over $15 million.
The first licence is for CowParade Miniatures by Westland, USA and Sundays, while Germany has now expanded into CowParade fashion, CowParade ‘at home’ (designer carpet and interiors), tableware, collectible jewelled boxes and a new stationery line. 2009 will be the tenth anniversary of CowParade.

DIC Entertainment
Booth 3933

The global brand management company is returning to Licensing International to present a line-up of new and existing brands, including a direct to retail merchandise programme with Wal-Mart for Mommy & Me, an established US brand with a 25-year heritage.
Evergreen girls’ brand Strawberry Shortcake, which has generated $2.5 billion in worldwide retail sales since its 2003 relaunch, continues to evolve, while a multi-platform programme for Horseland is currently running. Also on DIC’s books are unique do-it-yourself brand for tweens Cake, featuring a merchandise craft drive in Wal-Mart and Kmart; a vintage programme for the McDonalds brand; a licensing push for the Beginner’s Bible; literary property Eloise; and a new push for flagship brand, Inspector Gadget, which is celebrating its 25th anniversary this year.

Booth 4135

Headlining Chorion’s portfolio at the show will be new CGI animated children’s TV series Olivia, which is based on the award winning books by Ian Falconer. The 52x11-minute series for pre-schoolers is currently in production, with delivery expected this autumn. It was commissioned by Nick Jr in the US and has also been picked up by Five in the UK. In addition, Chorion has signed a number of new international pre-sales with ABC Australia, YLE Finland, SVT Sweden, NRK Norway and RUV Iceland.
The Mr Men Show also continues to be key – and the firm has already secured more than 50 licensees in Europe and 27 in the US since it launched in October last year, in categories including clothing, homewares, games and food. The TV show has made its debut in the last three months on Cartoon Network in the US, on France 5 and on Five’s Milkshake in the UK. It is also starting to make its mark internationally with broadcast deals secured with France 5, ABC Australia, Hop Israel, RTP Portugal and Tiji France.
Moving on, and The World of Eric Carle will also be showcased. The property is attracting interest from licensing partners, with 2009 seeing the 40th anniversary of The Very Hungry Caterpillar.
New York Licensing Show will also be the first time that Chorion will be exhibiting the properties from the Copyrights portfolio (see below).

Copyrights Group
Booth 4135

The main focus for Copyrights will be on Paddington Bear and Peter Rabbit Naturally Better, while it will also introduce a number of new properties to an international market.
The 50th anniversary of Paddington is already in full swing. An anniversary publishing programme with global outreach will launch this summer in advance of the action movie announced by Warner Bros last year. Written by Michael Bond, the Paddington books have sold more than 35 million copies worldwide, in 30 languages across 70 titles. It has more than 265 licensees.
Since its launch at this show last year, the Peter Rabbit Naturally Better initiative has really gained momentum. Food licensee Peter Rabbit Organics has rebranded its range and introduced new products at retail; Rainbow Designs is developing five products using 100 per cent unbleached cotton, natural fabrics and FSC-sourced wood; while a range of infant toiletries by the Packaging Factory has also been launched. Frederick Warne (Penguin Group) will also launch the Naturally Better Baby Book, which will be made using paper and board from fully sustainable, FSC-certified sources.
Flower Fairies books have become classics in children’s literature. With over 100 licensees, the Flower Fairies merchandise licensing programme encompasses 500 product lines worldwide, including Frederick Warne which is committed to the ongoing development of the publishing programme with eight new titles launching this year.
Meanwhile, Horrible Histories and Horrible Science (both published by Scholastic) will also be showcased. The Horrible Histories books have generated global sales of over 20 million copies in 37 countries and 31 languages. Over the past 18 months, Copyrights has developed a licensing programme which includes jigsaws, magazine publishing, calendars and stationery, while a TV series has also been commissioned for broadcast in 2009. Although illustrated and written by a different team, Horrible Science offers a similar menu of gory and gruesome content that appeals to the same seven to 12 year-old audience. Toy licensee Galt has developed an extensive line of kits which are distributed worldwide, while more book titles are being planned for launch.
The Princess Poppy licensing drive was launched at last year’s Brand Licensing Europe. Based on the books by Janey Louise Jones, the merchandise is aimed at four to seven year-old girls. First published by Random House Children’s Books in March 2006, over 540,000 copies have already been sold in the UK, with more titles to follow. The first phase of the licensing programme is aimed at categories such as greetings, stationery, gifts, toy and games, apparel and confectionery.
Finally, greetings cards and giftware have both attracted licensee interest for the Classic Ladybird line. Spode will soon launch a range of ceramic mugs decorated with Ladybird illustrations.

Aardman Animations

Wallace & Gromit in A Matter of Loaf and Death is currently in production, with the half hour special due to appear on BBC1 this Christmas. The W&G property – which turns 20 next year – will be headlining Aardman’s presence at the show.
Shaun the Sheep continues to be a key property, and the brand has already secured 28 UK licensees including Golden Bear as master toy licensee and Egmont as publishing partner, in addition to numerous international partners. The DVD roll out also began last September, with a second title released in November and a third in March. To date over 300,000 units have been sold and two further releases, as well as the complete box set, will be launched this year.
Chop Socky Chooks – a co-production with Aardman and Decode Entertainment, in association with Cartoon Network and Teletoon – will also be a major presence. It is already winning ratings in the US and is due to make its UK debut this autumn on Cartoon Network.
The firm’s first pre-school property, Timmy, will also be at the show. Due to debut on Cbeebies in 2009, the show has recently been picked up by Disney Channels worldwide.

Patterson International
Booth 2025

The exclusive licensing company for cartoonist Gary Patterson has signed several new deals for the brand in recent months, with the property now boasting upwards of 70 partners. The firm will be showing off a number of new introductions to the artist’s vast collection at the Javits.

Granada Ventures
Booth 4335

Granada will be bringing new licensing and marketing initiatives for big brands Bella Sara, Numberjacks, Pocoyo and reality show Hell's Kitchen to New York.
In addition to this, the team will also be unveiling a new ITV1 Saturday night entertainment brand and the recently acquired 12 Yard game show portfolio.

4Kids Entertainment International
Booth 3400

Properties both old and new will make up 4Kids’ presence in New York.
Classics will include the Teenage Mutant Ninja Turtles, which will be celebrating its imminent 25th anniversary with a retro licensing programme. The firm is planning to offer the 17 to 30 year-old age group that loved the characters as children categories such as apparel and accessories, collectibles, gifts, publishing and stationery.
Yu-Gi-Oh, meanwhile, has just announced a new series accompanied by a toy line, trading card game and licensing programme.
The successful photography property The Dog is planning to nuzzle up to the apparel market, with help from design agency Red Central, while new arrival The Pig is seen as having enormous potential in a number of European territories.
Japanese hit Dinosaur King is already growing in status in the UK and is about to move into continental Europe, closely followed by a licensing drive in the main European markets. 4Kids will also focus on four-wheeled monsters, consolidating the Monster Jam licensing programme and highlighting the tour taking place in the UK, Benelux and Nordic region.
The company will also be updating visitors to its booth on celebrations underway for the Royal Air Force’s 90th anniversary and the expansion of the RAF licensing programme into France, where two deals have already been signed, and Italy, where 4Kids is in the process of signing an agent.

Global Brands Group
Booth 4953

GBG is one of the world's leading independent, international brand management, retail and licensing companies.
Its property showcase will include FIFA, for which it is the exclusive master licensing representative and store operator for FIFA branded retail destinations from 2007 to 2014. The stores will combine exclusive authentic FIFA World Cup inspired merchandise, with products and promotions related to FIFA and all its 12 FIFA World Cup events around the world. The first FIFA Store opened in Singapore in January.
GBG is also the exclusive master licensee and sole and exclusive licensing representative for all International Basketball Federation IP through to 2014.
For PGA Tour it is the international licensing representative and retail partner throughout Europe, Asia (excluding Japan), Mexico and South America.
GBG also works with IPC to create international brand merchandising and licensing programmes against most of the magazines published, plus luxury lifestyle brand Evisu.

Booth 3417

The unveiling of significant programmes supporting G.I Joe and Nerf is being promised by Hasbro. This will be backed with continued focus on long-term brands such as My Little Pony, Littlest Pet Shop, Playskool, Tonka and Monopoly, plus Transformers.

LazyTown Entertainment
Booth 1233

The only global brand dedicated to children's health, LazyTown was originally created as a book property by Magnus Scheving: two time European champion and a silver medallist in the World Athletics Championships.
Since the creation of Go Go LazyTown, the brand has grown significantly into a household name. The TV series was aired in 2004 and is now available in 53 episodes and has sold to over 110 territories worldwide.
The licensing programme currently has over 2,000 licences signed and the live stage show is also a success.

The Lego Company
Booth 1043

Lego will have a major presence at Licensing International. The firm will be focusing on the Classic Lego brand, plus Lego City, Bionicle and Lego Duplo.

Booth 4850

Created by the former CEO and COO of Hit Entertainment and the co founder of Learning Curve International, Ludorum is dedicated to developing, acquiring and marketing global entertainment franchises across traditional and new interactive channels.
Properties on show will include Chuggington, which is aimed at three to six year-olds. The CGI animation has been conceived to integrate television and interactive view and play. So far 52xten-minute shows have been pre-sold to the BBC (UK), Super RTL (Germany), TF1 (France) and ABC (Australia). The global master toy licence is with Learning Curve Brands.
Other properties include Marvo and Dennis and Gnasher.

Mighty Fine

The firm will be showcasing a number of new collaborations at the event, including its new partnership with Anthill Trading, which has access to art from music legends such as David Bowie, AC/DC and Blondie amongst others. The firm is now planning a new interpretation of the music tee.
Mighty Fine has also extended its partnership with Sanrio to include Hello Kitty for tween, and will also roll out the first ever Garfield and NBA dual licensing programme for apparel. The company also collaborates with the Thunderdog Collective, which is a collection of art from emerging street artists.
Finally, showing at the Stone America booth (4161), French Kitty is continuing to expand with fashion brand management firm Itochu Fashion System in Japan. Additionally, Mighty Fine will debut an apparel line for French Kitty in Japan, with launches in 11 IP International stores, a boutique chain which will dedicate corners to French Kitty along with coinciding jewellery and fashion bags.

Nelvana Enterprises
Booth 1149

Three properties will take centre stage for Nelvana.
Max & Ruby airs on Nick Jr and Noggin in the US and Treehouse TV in Canada. It is consistently ranked as a top show for kids aged two to five. Licensees include Jakks Pacific/Play Along (master toy), Ty Inc (beanies), JV Apparel (apparel and sleepwear), SG Footwear (US footwear), The Canadian Group (games and puzzles) and Penguin Young Readers Group (books).
Grossology, meanwhile, follows the adventures of a brother and sister crime solving team, with the stories grounded in real science. Nelvana Studios is producing 26 new episodes aimed at six to 11 year-olds following a successful first cycle that sold to broadcasters including Discovery Kids in the US and Canada, Jetix in the UK and Latin America and TF1 in France. A host of licensing partners have already signed up and categories for potential new licensees include 'gross' novelty toys, confectionery, apparel and promotions.
Finally, Z-Squad is a 'girl power' CGI property, chronicling the adventures of three school girls turned super heroines and their alien friends, the Zoots. Available categories for licensees include apparel collections, fashion accessories, bags, stationery, mobile content, room decor, home furnishings, publishing, home video and interactive.

Paramount Licensing
Booth 3049

The licensing division of the historic Hollywood studio handles worldwide merchandise, publishing and recreation licensing for films from Paramount Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films.
Properties include such films as Grease, Cloverfield, The Spiderwick Chronicles, Saturday Night Fever, Funny Face, Beverly Hills Cop, Blades of Glory, Clueless, Dreamgirls, Gladiator, Sleepy Hollow, War of the Worlds, Breakfasy at Tiffany's, It's A Wonderful Life, Mission Impossible and The Godfather, to name just a few.

RDF Rights
Booth 1269

Four properties will be on the RDF Rights booth. First up, Yo Gabba Gabba is a live-action programme aimed at children aged one and upwards. Featuring four friendly toy monsters, the audience is encouraged to join in with interactive play and to sing and dance along to the music.
Mister Maker is an interactive arts and crafts show for younger children. It combines live action, graphics and a variety of animation techniques to bring the world of art to life in a new way.
Big Barn Farm features real working animals on a real working farm, following the day to day adventures using a combination of live action and animation that lends the series a distinctive character and humour.
Finally, Escape from Scorpion Island is an adventure game show, focusing on ten kids who are marooned on an exotic island thousands of miles from school, friends and parents. They compete to be the first to conquer the island and learn how to escape from it.

Santoro London
Booth 4679

Santoro will be showcasing new collections for the kitsch Tutti Cuti property and Jeli.Deli. Urban-inspired brand Drop720 will also be on display. In addition, four new brands will be debuting in June: the ditzy Doolallys, the quirky 101 Ways, Squeeze the Juice and Atomic Babes.
Since last year, Santoro has made positive strides, signing on new agents in key territories, as well as new licensees across its brand portfolio.

Booth 4429

The Smiley brand has come a long way since first exhibiting in New York in 1997. The last few years have seen a radical overhaul of brand strategy resulting in the successful launch of Smiley products as diverse as luxury fragrance and 3D jigsaw puzzles across Europe.
Each of the three Smiley brand segments will be showcased. US licensing agent MMI will be working with Smiley to help secure further deals.
The three brands are: Smiley Collection, to celebrate the icon's vintage style and appeal, producing clothing and accessories; Happy Therapy working with industrial designer Ora Ito; and Smileyworld, celebrating Smiley as a means for social expression and communication through the 1,200 specially created Smiley icons. As well as the existing product lines, Smiley is also working on a range of books, art and craft products and toys that will use the icons in a more educational way.

Target Entertainment
Booth 4819

First up for Target is Fifi and the Flowertots, for which is holds international rights (excluding North America). The show - from Chapman Entertainment - first launched in the UK in May 2005 and has become one of the most popular girls pre-school brands in the territory. TV sales have been made into more than 150 territories worldwide and over 15 million products have been sold to date.
Target has the UK rights for Storm Hawks, the boys' property which is set in a fantastical world where squadrons of high flying sky knights battles to protect their air turf.
International rights are also available for Fluffy Gardens, the new pre-school show featuring such characters as Paolo the Cat and George the Mean Yellow Dog. So far 40xseven-minute episodes have been created by Monster Animation in Ireland and Fluffy Gardens launched on Cartoon Network's Cartoonito channel in autumn 2007.
Finally, the firm will be looking to heavily push its forthcoming feature film The Nutcracker, due for winter 2009.

The Jim Henson Company
Booth 4851

A leader in family entertainment for over 50 years, there should be a wealth of content to see on the Jim Henson booth.
As well as the likes of Fraggle Rock, Jim Henson Designs, Farscape, The Dark Crystal, Labyrinth, The Skrumps and Unstable Fables, the firm will be showing off its new pre-school series, Sid the Science Kid. The 3D CGI animated half hour series focuses on teaching 'science readiness'. It will launch in the autumn with 40 episodes aired nationally in the PBS Kids block, with a commitment from PBS to strip the series for two years.

Booth 3973

It's been a tremendous past couple of years for World Wrestling Entertainment. The firm produces original weekly programming, 52 weeks per year, distributed domestically, internationally and via WWE.com.
The domestic cable and broadcast programmes reach more than 16 million total viewers during the average week. The TV shows can be seen in more than 130 countries around the world, translated into 23 languages throughout Europe, the Middle East, Africa, Asia, Australia, New Zealand and Latin America.
In 2007, WWE held 308 live events, including 75 international events, entertaining more than 2.1 million fans.
The firm is now seeking licensing activities in such categories as automotive, food/beverages, gifts/novelties, healthy and beauty, pet products and sporting goods/outdoor.

Yarto Europe
Booth 3280

Yarto Entertainment brings together Michael Grant, who for over 25 years built up the giftware development and distribution company Yarto, and TV veteran Mike Prince. Producing media content that links to giftware and product licensing is the core activity.
Flagship property is Hackman: Dog in a Bucket, which is currently being published by Harper Collins. A full TV animation series is in production.
Other properties on show will be Belly Button Buddies and Birmingham Bear.


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Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019