Everything's Rosie scoops further Spanish deals - Licensing.biz

Everything's Rosie scoops further Spanish deals

Educa and Munecas Saica now on board for puzzles, games and outdoor toys.
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V&S Entertainment is continuing to build its Everything's Rosie pre-school property in Spain, signing up a further two licensing partners.

Educa is producing a line of puzzles and board games featuring Rosie, Raggles and other characters from the series, with the first items hitting shelves from the spring.

Meanwhile, Munecas Saica will be rolling out a range of outdoor toys including inflatables, racket sets, PVC balls, body boards and water guns, skateboards, mini rollers, bikes and roller skates, golf sets, basketball sets and tennis rackets.

"We are delighted that these two major names are now part of the Everything's Rosie licensing programme," said Julie Quirke, director of licening at V&S. "The licensing community in Spain is very positive about the potential of the Everything's Rosie brand, and the involvement of high profile licensees has enabled Rosie to establish a strong presence in a very short space of time."

Everything's Rosie first aired on RTVE's Clan TV in March 2011, achieving a peak audience share of 64 per cent in the four to six age group. RTVE has also acquired the second series.

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