Everything's Rosie secures sweet deal in Italy with Nestle

Product range, encompassing Chocolate Easter Eggs, Mini Eggs and toy collectables, will launch across Italian speciality shops in the coming Easter.
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Eveything's Rosie is increasing its presence in Italy as V&S Entertainment inks a deal with chocolatiers Nestle for a range of confectionary based on the hit pre-school property.

The product range, encompassing Chocolate Easter Eggs, Mini Eggs and toy collectables, will launch across Italian speciality shops in time for next Easter.

A spokesperson from Nestle commented: "Everything's Rosie and Nestle are a winning combination, offering children quality products featuring their favourite characters at Easter."

Managing director of V&S Entertainment, Vickie Corner, added: "This deal is yet another important step as the brand expands in Italy.

"Nestle are a license with a proven track record, great products and will be the perfect fir for Everything's Rosie within the Italian market."

Following its success on Italian broadcasters Rai YoYo and Deakids, Rosie's licensing presence within the industry is continuing to grow, encompassing the release of the property's first Italian DVD and five new titles from De Agostini due to be launched this autumn.

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