Evian partners with Sony for Amazing Spider-Man advert - Licensing.biz

Evian partners with Sony for Amazing Spider-Man advert

Advert sees Spider-Man come across a miniature version of himself, before engaging in a dance off with him.
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Evian has followed up its successful Baby & Me online campaign by partnering with Sony for an Amazing Spider-Man version.

This advert sees Spider-Man come across a miniature version of himself, before engaging in a dance off with him on the streets of New York.

Evian's first Roller Babies video garnered over 75 million views back in 2009, but last year’s Baby & Me video, which saw people dancing with baby versions of themselves, passed that with over 135 million views, making it last year’s most watched ad on YouTube.

Since launching on April 1st, the Spider-Man advert has achieved over one million views.

Evian is a promotional partner on The Amazing Spider-Man, which arrives in UK cinemas on April 18th.

Watch the advert below:

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