Evian serves up Wimbledon deal

Five-year deal sees French brand become official bottled water of UK tennis tournament.
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It is already the 'official bottled water' of the US Open and the Australian Open, and now Evian has the hat trick after aligning itself with Wimbledon.

The new partnership with the All England Club, the London venue for the tournament, will run until 2012 and will see Evian provide the players, officials and spectators with water throughout The Championships.

"We are very excited about our partnership with the All England Club and that Evian will be the official bottled water of The Championships, Wimbledon for at least the next five years," said Patrick Kalotis, marketing director at Danone Waters, UK.

"Evian has a recognised association with summertime and tennis, and this particular partnership with the most iconic and premium of all tennis tournaments is a perfect fit for the brand."

This year marked the 22nd anniversary of Evian's partnership with the New York-based US Open. In addition to the Grand Slam tournaments, it also sponsors the Evian Masters, the second largest women's golf tournament in the world, held annually in its home town of Evian, France.

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