Evolution becomes Pocoyo's US licensing agent - Licensing.biz

Evolution becomes Pocoyo's US licensing agent

Firm to work with Zinkia to secure merchandise, licensing and promotional opportunities.
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Evolution Management Group has become the US licensing agent for Zinkia Entertainment's Pocoyo pre-school property.

The firm's co-founder Travis Rutherford will look to develop new strategic licensing partnerships and spearhead the retail development for Pocoyo consumer products, while president Adam Unger will oversee product development and promotional opportunities for the brand.

"The EMG team brings a wealth of creativity and expertise to the partnerships," commented Maria Doolan, MD of brand and business development at Zinkia. "We have great confidence in their combined talents and abilities to help us secure the type of product partnerships, merchandise development and retail support that will expand the Pocoyo brand to the next level throughout the US."

EMG's Rutherford added: "We are very honoured to be chosen by Zinkia to represent Pocoyo in the US."


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