Evolution Europe unveils Tooned by McLaren

New line of children's products will cover toys, apparel, home furnishings, back to school and video games among others.
Publish date:
Social count:

Evolution Europe has introduced a new children's property inspired by British motor racing brand McLaren, called Tooned by McLaren.

The new range will cover toys, wheeled, apparel, home furnishings, back to school, video games, apps and 3D/4D rides - all enabling families, children aged three and up and F1 enthusiasts to get closer to the brand.

In order to differentiate from the range of collectors items in the market, the Tooned by McLaren range will use more child friendly assets from the Tooned animated series.

Created by McLaren and Framestore, featuring the McLaren F1 racing team and set in and around the McLaren Technology Centre where its cars are designed and tested. Tooned also airs on YouTube, getting over 2.3 million views and a strong social media following.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.