Evolution Managemt Group has been appointed to handle the global licensing, sales and brand management for Floppets.
EMG will look to extend the brand into toys, footwear, gift, amusement/theme park rides and vending machine capsules and will also assist Zydeco in the creation of additional licensed characters.
Targeted at kids aged four to 12, Floppets are described as a ‘clever, cute and customisable collection of characters that can be attached to anything.’ The collectables can be linked together to create wristbands, rings, anklets and necklaces.
"From the moment I was introduced to the Floppets brand by the creative director and partner Greg Aronowitz, I was impressed with the level of quality and vision for the brand,” commented Adam Unger, EMG’s president of sales and marketing.
“Floppets are unique, affordable and highly collectible, and we are excited to tap into this unlimited potential with the Zydeco team. We feel the brand offers retailers a limitless platform to allow kids to express their individuality.”
Rich Goodman, VP, Zydeco Studios, said: "The capabilities and licensing resume of the EMG team is nothing short of extraordinary, and we are extremely excited to have them on board to help the Floppets "Floppetize" some amazing global brands."
Floppets is also supported with a web community at www.floppets.com. Kids can enter the world of Floptopia to find out more about the characters and read their back stories.