Exim bags Imira's Lucky Fred

Firm to represent all licensed products and merchandising across Latin America.
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Imira Entertainment has secured a deal with Exim Licensing for its growing Lucky Fred property.

The company has secured the rights to represent all Lucky Fred licensed products and merchandising across Latin America.

Exim will be targeting apparel and accessories, stationery, toys and games, party goods, health and personal care, food and beverage, along with other licensed products to roll out over the coming months.

"We are delighted to have Exim promoting the development of Lucky Fred in Latin America," said Julian Barbier, licensing agent for Imira Entertainment. "The series is enjoying huge success on Nickelodeon this year, and the plans for extended broadcast reach through free TV in 2014 across a number of territories creates huge potential in L&M."

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