Exim gets Matt Hatter in Latin America

Platinum Films signs the agent to represent the boys property throughout the territory.
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Platinum Films has announced that it will be working with agent Exim on Matt Hatter Chronicles in South America.

The pair will work ‘to secure the best partners in key territories for a consolidated Licensing and Merchandising roll-out across South America in 2014.’

Exim Licensing Group’s portfolio includes Ben 10, Hello Kitty, StarWars, Strawberry Shortcake, Pokemon and Power Rangers.

Celso Rafael, EVP at Exim said: “We are delighted to be representing Matt Hatter Chronicles in LatAm. This dynamic property has enormous L&M potential and will be a key focus for Exim this year as we implement a comprehensive 360 degree cross-platform strategy to establish Matt Hatter as the hottest boy’s brand in the market, further replicating its international success.”

Recently Matt Hatter has sold to Spanish pubcaster, RTVE’s Clan TV, Canal Panda, Portugal and Spain, Canada’s Teletoon, Nickelodeon ANZ, Network Ten Australia, TVNZ New Zealand, RTE in Eire, SABC South Africa and JCC Middle East Region.

Platinum Film’s CEO, Nigel Stone commented on the new partnership, “Exim are renowned for introducing some of the world’s biggest kid’s brands into LatAm and in a rapidly changing consumer landscape which has seen huge growth in TV penetration, digital offering and consumer choice, they are the best possible partners to manage Matt Hatter Chronicles in South America.”

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