Lifestyle-based hotel brand Extreme Hotels is furthering its international reach with a deal which will see it open 19 new venues in the Middle East over the next seven years.
The firm has signed a deal with Plantation Group Dubai, with planned roll outs including three hotels in Dubai, three in Oman and three in Saudi Arabia by 2009.
Further hotels are also being planned for the UAE, Qatar, Oman Bahrain, Kuwait, Egypt, Jordan, Syria and Lebanon through the term.
"We are ripped about teaming up with the Plantation guys," enthused Al Gosling, CEO of the Extreme Group. "With their skills and experience and our Extreme Hotels brand and support, we are gearing up for one hell of a ride.
"This is the next part of the puzzle for our global roll out of Extreme Hotels."
Tom Woolf from the Plantation Group added: "The Extreme Group have once again thrown out the rule book, and created a hotel brand which sets pulses racing and offers adventure and comfort in equal measure."
A hefty UK and European deal is also due to be announced soon.