Extreme launches into Spain - Licensing.biz

Extreme launches into Spain

UK's leading extreme sports gift voucher and booking agent moves into new territory.
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Following on from the success it has enjoyed to date in the UK, extreme experiences booking agent and gift voucher provider, Extreme Element UK, has moved into the Spanish market.

A new website is now home to over 200 Spanish-based courses and experiences. It is set up in the same way to the UK site, with experiences split across the element categories of Earth, Air, Water, Snow and Driving. The site is translated into both Spanish and English.

To celebrate the launch of the Spanish site, the firm is offering a ten per cent discount to all customers until November 30th.

"This functionality is another jewel in the Extreme crown and demonstrates the ease in which the Extreme philosophy can cross boarders," said Extreme Group CEO, Al Gosling.

Extreme Element director Pipa Nogaro said that the Spanish version will be the first in a long line of international expansions.

"Now that we have developed the blueprint for Extreme Element, we plan on taking this around the world, covering every continent with Extreme Element experiences," he said.

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