Extreme Group has tied up with Debut Sports for a five-year European licensing deal to create and distribute a range of outdoor sports products and equipment.
The partnership will not only extend Extreme's licensing strategy, but will also drive Debut's existing portfolio and business. All the products will be targeted at the youth market, will bear the Extremd brand and will cover a wide range of sports including surfing, snowboarding, kite-boarding, skiing and skate boarding.
"We are very pleased to have found a partner who has the same ethos, vision and passion as our own," said CEO of Extreme, Al Gosling. "With their vast experience in the retail sector, coupled with our brand and knowledge of the youth market we are set to deliver a range of very exciting products."
Joe Mogg, MD at Debut, added: "Securing the Extreme licence is the next step for Debut as we already have the design and manufacturing facilities in place to deliver targeted products at the right price point.
"The market for extreme sports is rapidly expanding, especially among the youth sector. Extreme has developed an incredibly strong brand, collection of companies and a licensing business in this marketplace."
EX Equipment will be exhibiting at the Extreme Stand at ISPO in Munich.