Apparel firm Fabric Flavours has secured a pop up shop in London's Brent Cross shopping centre, where it will be selling a wide range of its licensed toddlerwear, including The Beano branded products.
The firm has been a Beano licensee since 2005, which its range including t-shirts for toddlers and babygros featuring The Beano and Dennis the Menace. Further developments planned include a Dennis jumper for toddlers.
The range will be supported by a Beano event on Saturday August 20th, with Dennis visiting the pop up store to meet consumers.
"We were very pleased to work with Fabric Flavours when they first launched their company, as we thought their product approach was novel and are, of course, pleased that they are still a licensee," commented Start Licensing's Ian Downes.
"They have developed a distinct product range, which services the independent and fashion market well. We are pleased to be part of their pop up shop and it is great to see a licensee taking advantage of a new retail opportunity."