Collectibles firm Factory Entertainment is teaming up with Bulls-i-toy to introduced a range of licensed wrist bands to the UK and Ireland.
Coolect-a-Bands have already been a hit in the US, with millions of packs distributed. Factory Entertainment will introduce the bands over the late summer and early autumn with licences including Star Wars, Scooby-Doo, Looney Tunes, Skelanimals, So So Happy, Tweety and Bella Sara.
Further licences are due to be announced shortly.
"Our goal at Factory Entertainment is to bring outstanding collectible product to market," said Darren Epstein, CEO at Factory. "The Collect-a-Band brand will sit comfortably alongside our existing portfolio. It will allow kids to collect and trade their favourite character bands."