Fashion brand The Hundreds to launch Death Row Records apparel

Death Row Records is a US record company and has sold nearly 150 million records world wide.
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Entertainment One Licensing has teamed with fashion brand The Hundreds to launch a limited edition Death Row Records fashion collection.

Famed for its collaborations with iconic brands such as Disney and the Grateful Dead, The Hundreds is influenced by Southern California skate, surf, punk and hip-hop cultures.

Meanwhile, Death Row Records is a US record company founded in 1991, and has nearly 150 million albums worldwide.

“The Hundreds X Death Row is honestly like a dream for me,” said The Hundreds founding member, Ben Hundred.

“I grew up listening to The Chronic , Doggystyle and All eyes on Me, so when the opportunity presented itself, there was no way we weren’t doing this project.

“This collaboration is an obvious homage to what defined my youth, and the music that inspired me to pursue street culture.”

Alan Grunblatt, president of Entertainment One Music, added: “We are tremendously excited to be working with a company like The Hundreds to develop this new collection.”

Entertainment One’s president of pop culture and lifestyle division, Cindy baily, concluded: “We are thrilled by the opportunity to work with The Hundreds.

“This project is a perfect demonstration of eOne’s ever increasing ability to leverage its content of music, film, television, digital and design across the group to deliver world class product to consumers.”

The first swathe of product will be available from mid-November.

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