Cartoon Network is celebrating the 20th anniversary of he Powerpuff girls with the launch of a new sleepwear range from Peter Alexander.
The new range is part of the brand’s Wanna Play collection and was showcased at a secret unveiling in Sydney. The 20th anniversary celebration will continue with the global rollout of new episodes and products.
The fourth sister and member of the Powerpuff Girls, Bliss – voiced locally by the Australian-Chinese YouTube star, Wengie, will also make a highly-anticipated return throughout the year in new episodes.
“We are so excited to be working with Peter Alexander to highlight the enduring legacy of the show and the girlpower it embodies,” said Robi Stanton, general manager of Turner Australia, which operates Cartoon Network.
“This colourful pop-culture collection shows both the incredible bond between sisters and just like the POwerpuff Girls, the PJ’s are completely super-cute and super-fierce.”
Over the years, Cartoon Network has teamed with a roster of more than 150 global licensing partners across toys, apparel, publishing and themed entertainment, among others.
Peter Alexander is the latest name on a long list that includes the likes of Jeremy Scott and Moschino on a global fashion collaboration that was launched in 2016, along with Hot Topic, Spin Master, McDonalds, Ferrero, Cold Stone Creamery, IMG Worlds, Cartoon Network Amazone, Live Nation and Hachette.