Fatina Dreams partners with Fashion Lab

Multi-territory deal will see brand expand into the apparel category.
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Chocolate Rain has secured two new apparel deals for the Fatina Dreams property.

Fashion Lab will produce a wide range of apparel including daywear, nightwear and accessories for the UK, France and Benelux markets.

In addition to this, a line of lingerie and pyjamas for young women will also roll out in over 80 countries around the globe.

"We are so excited about the fashion potential of Fatina Dreams," said Jonathan Sieff, chairman of Fashion Lab. "We have seen the instantaneous connection Fatina makes to women and girls due to her sheer joy and environmental message, as well as how beautifully she translates in stylish apparel.

"Our designers have been clamouring for the chance to turn her into a leading fashion brand."

Mandy Chiu, CEO of Chocolate Rain, added: "We are really looking forward to working with Fashion Lab in a long-term partnership and pleased both these great style leaders will help Fatina set the trends."

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