New girls' brand Fatina Dreams is looking to bolster awareness, partnering with the ActionAid charity in August.
The aim is to attract children to the organisation and highlight its work to create sustainable long-term change to end poverty.
The relationship will start at The Big Chill music festival in Eastnor Castle Deer Park, Herefordshire, which runs from August 4th to 7th.
ActionAid will have a booth in the Little Chill area of the festival, where they will be telling people how they can get involved with the charity. Fatina's DI Why Eco interactive crafting workshops will also take place, teaching up-cycling creative skills to encourage sustainability and reduce over consumption.
For the longer term partnership, the Fatina character will help show children how they can make a difference for ActionAid, drawing attention to the environmental projects that generate pure water and new food sources for the communities they support.
"We are thrilled with our partnership starting with ActionAid at the Big Chill," said Mara Gardner, brand development director at Fatina Dreams. "It is such an amazing organisation, eradicating pverty around the world, and a wonderful association for Fatina that brings to life her message to empower children to make a difference for the planet."