Twentieth Century Fox Consumer Products has put the final pieces in place as part of a division restructuring which was announced at last year's Licensing International.
With a renewed focus on long-term brand building, the division has hired Elizabeth Bohannon as vice president, global brand management, TV and Jonathan Linn as vice president, global brand management, film. To complete the new team, Nan Staddon has been appointed to the position of vice president, strategy and financial planning.
"These appointments finish the puzzle here at Fox Consumer Products and mark a new era in the way we approach long-term merchandising strategies for our portfolio," said Robert Marick, EVP of Fox Consumer Products. "Elizabeth, Jonathan and Nan have great backgrounds and a diverse collection of experiences that will help lead our division into a very bright future."
In their respective roles, Bohannon and Linn will lead brand strategy for some of the biggest television and film properties in the Fox portfolio. These include Glee, Family Guy, The Simpsons, Diary of a Wimpy Kid, Alvin and the Chipmunks, Avatar, Ice Age and Rio.