20th Century Fox Consumer Products has appointed The Zoo as its new promotinal licensing agency in Australia.
The Zoo has experience across a number of key categories including food, toys, travel and entertainment. It will oversee programmes a wide range of film and TV properties from the Fox library, while Haven Licensing will continue to drive licensed merchandise initiatives for the region.
The Zoo wil be taking on film promotions for Ice Age and Diary of a Wimpy Kid, while pursuing TV promotions for The Simpsons, Modern Family, Glee, Sons of Anarchy and Family Guy among others.
"Fox has had a successful promotional relationship with The Zoo throughout various divisions at the studio and we now look forward to working with them in this new capacity to increase promotional opportunities for our programmes," said Bob Bacon, VP of Asia Pacific at FCP.
David Lo, CEO of The Zoo, added: "We are excited about Fox's portfolio and the opportunities we know exist in the Australian market."
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