20th Century Fox Consumer Products has put a new team in place to help steer its global brand strategy division.
First up, the firm has promoted Lora Cohn to SVP, global brand management and strategy. Cohn - a 17-year veteran of the FCP group - will now oversee the overall brand vision across all film and TV properties. Prior to this, she was overseeing all aspects of sales and development within the division, with a special focus on hardline goods.
In addition, Teri VanLandingham and Peter Leeb have been appointed vice presidents of global brand management and strategy.
VanLandingham will oversee Fox's film brands including Ice Age, Diary of a Wimpy Kid, Alvin and the Chipmunks, Avatar and Rio. Leeb, meanwhile, will focus on TV brands such as The Simpsons, Family Guy, Sons of Anarchy, New Girl and Modern Family.
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