FEATURE: Art in licensing - Licensing.biz

FEATURE: Art in licensing

We speak to a number of artists about launching their licensing programmes.
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Attendees at any licensing show will have seen a varied range of artist and designers exhibiting their images in a bid to embark on a licensing programme. With many licensors in the sector, it can be a competitive bid.

Edward Weale and his business partner set up Lemon Ribbon in 2009 and embarked on a licensing programme the same year. The firm hoped to use licensing deals to move into new sectors.

Weale explains: “With our strong background in childrens wear and the popularity of our graphics, we felt that the licensing arena would allow us to move our commercial and unique designs into different sectors.



“We identified the sectors we wanted to target and the brand image we wanted for the studio and…. met and pitched to the licensees who we felt would suit where we want to take our brands.”


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