FEATURE: Treading the boards

Following the steady rise in pre-school stage shows, Licensing.biz finds out how to stay ahead of the competition.
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The industry’s experts predict that this trend is set to continue, but warn the saturation of the market will push standards higher and only the fittest will survive.

A range of advice is on offer to make sure a tour is successful, including keeping the on-stage characters true to their TV personalities and making sure the show is full of interactive features to keep kids interested.

In order to maximise profitability in experiential marketing, though, the industry suggests that companies need to look further afield.

To read the full feature, click here.


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Treading the boards

Pre-school theatre shows are now delivering to sell-out crowds over each school holiday and every entertainment brand worth its salt seems to want a piece of the action. Katie Roberts reports...

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