FEATURE: Treading the boards

Following the steady rise in pre-school stage shows, Licensing.biz finds out how to stay ahead of the competition.
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The industry’s experts predict that this trend is set to continue, but warn the saturation of the market will push standards higher and only the fittest will survive.

A range of advice is on offer to make sure a tour is successful, including keeping the on-stage characters true to their TV personalities and making sure the show is full of interactive features to keep kids interested.

In order to maximise profitability in experiential marketing, though, the industry suggests that companies need to look further afield.

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Treading the boards

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