Feld Entertainment ups head count - Licensing.biz

Feld Entertainment ups head count

New senior director of licensing sales joins New York-based team.
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Live family entertainment specialist, Feld Entertainment has appointed Allison Lort as its new senior director of licensing sales.

In her new role, Lort (pictured) will oversee brand licensing sales for Feld Motor Sports' Monster Jam property. She will look to grow the licensing programme worldwide across all consumer products categories.

Lort joins Feld from Fisher-Price, where she worked as senior marketing associate on the Thomas & Friends pre-school product line. Prior to this, she was marketing and licensing manager at 4Kids Entertainment.

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