Felix the Cat limbers up for 100th anniversary celebrations - Licensing.biz

Felix the Cat limbers up for 100th anniversary celebrations

Led by high profile collaborations, most recently with skatewear brand Huf Worldwide, the Felix the Cat lifestyle brand continues to expand across EMEA and the US.
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Felix the Cat is limbering up to celebrate its 100 anniversary next year with a raft of new activities and licensees lined up from Universal Brand Development.

Led by high profile collaborations, most recently with skatewear brand Huf Worldwide, the Felix the Cat lifestyle brand continues to expand across EMEA and the US.

Lauren Moshi, the Los Angeles-based apparel and lifestyle retail brand known for its line of t-shirts, has launched a womenswear collection, while Bamford Watch Department will launch a special edition Felix the Cat x Tag Heuer watch this summer.

Urban Outfitters in the US will release a Felix menswear capsule collection in July 2018, while earlier this year NailSnaps launched a range of Felix nail wraps.

Next year will see the launch of a special 100 anniversary apparel collection from US licensee Ripple Junction, while Funko will launch a range of Felix collectables and fashion accessories from Loungefly.

To support the 100 anniversary, a centenary style guide is in development utilizing vintage poses of Felix the Cat to be used across special anniversary product ranges and packaging.

“It’s incredibly exciting to see the licensing programme for Felix the Cat take shape on the eve of the brand’s 100 anniversary,” said Victoria Whellans, senior business development manager, brands, CPLG.

“Felix has become one of the most popular and enduring animated characters. It’s fantastic to see him embraced by retailers and licensees, placing him firmly back into popular culture and attracting a new generation of fans.”

Felix the Cat made his big screen debut in 1919 and went on to have his own cartoon strip and cartoon series.

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