Fender challenges inventors to create new guitar cases

Music firm partners with inventors website Edison Nation in the search for next generation cases.
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Fender Musical Instruments has teamed with EdisonNation.com to challenge inventors from across the globe to develop the next generation guitar and bass case.

The firm is hoping to find new consumer-focused innovations to reflect the Fender brand and the musician carrying it.

Inventors have been targeted through the digital platform used by creative people to bring new ideas to market. Edison Nation works with global inventors to get their innovations in front of retailers and manufacturers.

 "Fender has a long history of designing an creating innovative products and we continue to look for opportunities to expand on this foundation," said Keith Chapman, SVP, research and development at Fender.

"Working with Edison Nation allows us to further our open innovation programme and benefit from a large community of talented designers and inventors."

Licensed ideas will receive a $2,500 minimum advance on 20 years per cent age of sales or buyout, while Edison Nation splits the licensing royalties 50/50 on the products selected.

Each idea costs $25 to submit.

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