Ferrari Land to open in 2016 - Licensing.biz

Ferrari Land to open in 2016

Based at Spain's PortAventura Resort, the theme park is set to boast the highest and fastest vertical accelerator in Europe.
Author:
Publish date:

A new Ferrari-inspired theme park is set to open at Spain's PortAventura Resort in 2016.

Ferrari Land will cover a surface area of 75,000 square metres and is set to boast the highest and fastest vertical accelerator in Europe.

The new park is expected to involve a total investment close to 100 million Euros, and the resort will also be home to the world’s first Ferrari-themed hotel. 

'Ferrari Land is PortAventura Resort’s take on the Ferrari myth,' read a statement from the PortAventura team.

'It is a tribute to the technological excellence of the brand and to Ferrari’s role as a hallmark of Italian genius. Combined with the references to Formula 1 and innovation that you might expect, visitors will also find aspects of traditional Italy and allusions to the early days of the founder of the brand, Enzo Ferrari.

'The Italy represented in Ferrari Land includes iconic buildings from Maranello, the town where Ferrari has its headquarters, and also architectural references to the great monuments representing Italian genius.

'Once Ferrari Land has opened, PortAventura Resort expects to reach five million visits per year, largely thanks to the potential of the Ferrari brand to attract international visitors from traditional markets such as France, the United Kingdom or Russia, but also from new countries such as Germany, Benelux, Italy or Scandinavia.'

Related

Featured Jobs