Fiesta moves into licensing with Horrid Henry

New deal brokered by CPLG, will see firm launch puppets and magnetic reward charts for the brand.
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Fiesta Crafts is making its first foray into the licensing marketplace, striking a deal with agent CPLG for the popular boys property, Horrid Henry.

The ambitious firm is planning to add both Horrid Henry and his brother, Perfect Peter, to the ranks of its range of Tellatale puppets.

Fiesta will also be introducing large and small magnetic star charts themed around Henry and the other characters in the stories.

Each chart will feature 18 activity pieces and colourful magnetic stars. The sets will also include blank pieces for parents and children to write in their own tasks.

Rob Trup, marketing manager at Fiesta Crafts said: "We are delighted to have signed up our first licence in many years with Horrid Henry. Already we have had some incredible interest from retailers and are aiming to get the first products on the shelves by June.

"Our children are massive fans of the books and TV show and they are ecstatic that we are going to be making Horrid Henry toys."


Horrid Henry

Following the success of both the books and the TV series, now is the right time for Horrid Henry to be moving into other licensed categories. Samantha Loveday talks to Susan Bolsover, category director at CPLG, about what the firm has planned?

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