Fifi blossoms in UK and Europe

Target Entertainment signs a range of cross category deals for the pre-school brand.
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For the UK market, Gosh has signed up to produce soft balls and skittles, plastic bucket and tool sets and travel art.

Publications International has renewed its sound-book deal and McDougalls has renewed its licence for make and bake products.

Sweet Spa will produce chocolate surprise eggs for Poland, Romania, Hungary, the Baltics, Czech Republic, Slovakia, Russia, Nordics and the Benelux.

Three separate deals have been signed with One 2 Play for snacks and rainwear, plus a multi-category deal including inflatables, balls, patio sets, tents and pop-up tidies. All products will be available in the former Yugoslavia.

Fifi and the Flowertots has, to date, been sold to over 166 countries and over 100 licences have been signed.

Sam Kelly, head of licensing for Target said: “We’re delighted at both Fifi’s continuing success across EMEA and that of our partners, and pleased to welcome new licensees to the fold.”


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