Fifi first aid on way - Licensing.biz

Fifi first aid on way

Chapman signs deal with The Make-up Factory in new UK product category for the property.
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1_Fifi plasters.jpg

The range, shown for the first time at Spring Fair, includes plasters and microwavable wheat filled cushions.

A range of sun care kits, first aid kits, brushes and mirrors is also in development. Products are set to be on sale from autumn/winter. Prices are expected to range from 60 pence to £4.

Natasha Dyson, head of licensing at Chapman Entertainment commented: “I worked with The Make-Up Factory in a former life, so I am thrilled to bring them to Chapman Entertainment.

"They have great relationships with all key retailers and a fantastic range of products in this area.”

Johnny Cohen, commercial director at The Make-up Factory added: “We are thrilled to become a Chapman licensee and are excited to work with Fifi and the Flowertots.

"In my household, Fifi is extremely popular, as she is in many homes throughout Britain – and with such a great reaction at Spring Fair, we feel very confident about moving forward with this new product range.”

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