Fifi gets Bionic's vote

Digital agency launches promotional micro site ahead of new DVD and asks fans to vote for favourite episodes.
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Together with 2Entertain and Chapman Entertainment, digital agency Bionic Communications has launched a new promotional micro site for Fifi and the Flowertots.

Arriving ahead of the new DVD The Best of Fifi and the Flowertots (which will be released in September), the aim of the site is to give fans the chance to vote for their favourite episodes. The ten most popular episodes will then be included on the DVD.

Navigation and ease of use were key considerations when building the site, especially when taking into account the target age group. Ensuring the site ran smoothly across all possible user scenarios given 20 movie clips are streamed into the site and the ability to cope with large visitor rates were also prerequisites.

Bionic will be reporting the most popular clips back to 2Entertain and Chapman at the end of the campaign.

"As we are working closely with Chapman across a number of their online initiatives we know how to interpret their brands for the web but in a fun way," said Paul Walker, MD of Bionic. "Whilst this site had a clear focus in terms of voting for a favourite episode, we also wanted to ensure that the site retained Fifi's brand identity and I think we achieved on both fronts, which is very pleasing."

Jessica Niroomand-Rad, product manager for 2Entertain, added: "Bionic's site encapsulates the Fifi brand and is fun and easy to use - we have already had a great response from kids visiting the site."

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