Filly brand owner Dracco has selected Spanish agent and producer BRB Internactional to represent the equine property in Spain and Portugal.
BRB plans to launch an ‘extensive licensing programme’ for Filly – the German toy property which has sold more than 50 million collectables. According to NPD Filly is the number one toy licence in Germany.
Now Dracco is hoping to replicate the success with a heavy marketing campaign, with Simba Dickie Group as master toy partner, plus other licensees is backing the property worldwide.
Screen 21 is Spain and Portugal broadcast partner for the Filly animated series.
Jacob Andersen, Managing Director at Dracco, said: “The partnership with BRB represents a new era for Dracco, and we are thrilled to bring the Filly brand experience to new markets, new licensees and new platforms. Our commitment to the Filly animated series, in conjunction with BRB and Screen 21, creates new opportunities in Spain, Portugal and worldwide for the much loved Filly brand. These opportunities are possible with great partners such as BRB.”
Javier Biern, Licensing Manager at BRB Internacional adds: “It’s time to bring to Spain and Portugal the huge success Filly is getting in Germany and some Eastern European countries. Our clients know the potential of Filly and we are already working to include new product categories to the Licensing program.”
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