It all started with a single light bulb, and now, six months on, The Light Fund Trade Up Challenge has reached its grand finale.
Fundraising giants Martin, Dean and Richard from Roy Lowe & Sons - or The Sock Monkeys - have traded the rally car experience and on car sponsorship for a broadcast package on Cartoon Network worth £10,000.
This will be auctioned off at The Licensing Awards tomorrow night - Tuesday September 13th - with all proceeds going to the industry charity.
"This is an amazing opportunity for a licensee or brand owner to get their hands on some prime time TV spots, perhaps at a bargain price but definitely while helping an amazing cause," The Sock Monkeys explained. "It's time to blow the dust off those company credit cards and the cobwebs from your wallets and get ready to bid for this once in a lifetime advertising opportunity.
"A massive thank you to Graham Saltmarsh and the team over at Turner CN Enterprises and all the traders for supporting our latest challenge. Let's make it one to remember."