Fipotex joins Gormiti programme

Danish apparel supplier on board with Giochi Preziosi following two-year agreement.
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Giochi Preziosi Group has signed a new two-year deal with Danish apparel supplier, Fipotex, for Gormiti.

The firm will now be producing branded t-shirts, jeans, swimwear, nightwear and underwear in the Swedish, Danish, Norwegian and Icelandic markets.

"The Fipo Group deal is one of the many announcements we have in the pipeline from Brand Licensing Europe, and we are delighted to have them on board," said Graziano Delmaestro, licensing director at Giochi Preziosi. "We are certain that the new Fipotex Gormiti branded apparel will be extremely popular with the many boys in the territory."

Erik Filso Pedersen from Fipo Group added: "Producing licensed clothes with the most popular properties available is part of our constant development programme; Gormiti fits perfectly with our portfolio. We look forward to a highly successful collection."




We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

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