www.firemansam.co.uk was developed and built by the firm’s in-house digital team and London-based digital communications agency, Naked Penguin Boy.
The site, which is the first HIT site to be built using CGI art, includes a Sam-themed homepage where users can enter and explore the village of Pontypandy, play games and explore activities featuring content from Egmont magazines.
A parents’ area is also available featuring safety tips and Fireman Sam crafts recipes and activities.
The site engages users through an interactive homepage allowing them to navigate through the inside of the fire station from behind the steering wheel of Sam’s fire engine, Jupiter. Users can explore the fire station itself as well as play with buttons on the dashboard.
The games and activities draw from the overall themes of the Fireman Sam brand. Games include ‘Music to your Gears’, which lets the user play and record songs using sounds from Jupiter the fire engine and ‘Radar the Sniffer Dog’ which allows users to direct Radar through the streets of Pontypandy to find Mike Flood, using his sense of smell.
The site launch ties in with the release of Fireman’s Sam latest DVD, Fireman Sam – The New Hero Next Door, a direct-to-DVD compilation of new CGI episodes, which went on sale on November 24th in the UK and marks the consumer debut of Fireman Sam’s all new CGI animation. The DVD features five brand new episodes plus a special Christmas episode.
The new sixth series of Fireman Sam, which will be broadcast in CGI, airs in the UK from February 2009. Since acquiring 100 per cent of Fireman Sam in March 2007, HIT Entertainment has been working with London-based Hibbert Ralph Animation (HRTV) who in turn have joined forces with Beijing based animation studio Xing Xing, to produce this brand new series.