Fireman Sam teams with Welsh Fire Service for 30th anniversary

'We are thrilled to be partnering with South Wales Fire and Rescue Service as part of the 30th anniversary celebrations for Fireman Sam,' says Mattel's Helen Genia.
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To mark the 30th anniversary of Fireman Sam, Mattel’s firefighter has teamed up with the South Wales Fire and Rescue Service.

The new partnership will see Fireman Sam support various charity fundraising events throughout 2017 run by the Fire Service.

“We are thrilled to be partnering with South Wales Fire and Rescue Service as part of the 30th anniversary celebrations for Fireman Sam,” said Helen Genia, senior consumer products manager of hardlines for Mattel Europe and the UK.

“Fireman Sam supports the missions and values of the Fire Service, and it’s great to be working with the team based in Fireman Sam’s home country.”

August 19th will see the South Wales Fire and Rescue Service run a sponsored ladder climb at St David’s Shopping Centre, where Fireman Sam will also make an appearance.

Huw Jakeway, chief fire officer of South Wales Fire and Rescue Service, added: “South Wales Fire and Rescue Service is committed to serving and helping our local communities and we are extremely pleased to have the support of everyone’s favourite firefighter – Sam – who is a real firefighting hero, born and bred in Wales.

“We look forward to working together to fundraise for such worthy causes, making South Wales safer.”

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