Firms get behind Diamond Jubilee - Licensing.biz

Firms get behind Diamond Jubilee

Companies looking to build on international business with special licensed products.
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A number of firms are looking to boost their business with special licensed product for the Queen's Diamond Jubilee.

Prince William Pottery, a Liverpool-based ceramic manufacturer, is producing mugs for this week's Thames Jubilee Pageant, while the Isle of Man Post Office has specially commissioned stamps for the occasion.

Both organisations have been chosen as official producers of items under licence to celebrate the Thames Jubilee Pageant. All products that they sell will benefit the Queen's Jubilee Trust.

"Genuine licensed merchandise benefits from true association with the core brand, in this case the Thames Jubilee Pageant," said Kelvyn Gardner, MD of LIMA UK. "Businesses gain the marketing power of the brand, and consumers can be confident of high quality."

Prince William Pottery is producing some 10,000 mugs featuring the Thames Pageant logo to be sold before and after the event.

"There are already a lot of general Jubilee products out there, featuring the Union Jack and other designs, but the mugs we are manufacturing carry the official Thames Jubilee Pageant logo and we expect them to be very popular," said David Sanders, MD of Prince William Pottery.

Meanwhile, the Isle of Man Post Office has produced miniature sheets and special commemorative sheets to mark the occasion, featuring images of boats taking part in the Pageant.

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