First 4 Figures joins Worms programme - Licensing.biz

First 4 Figures joins Worms programme

Firm to develop new line of toys based on classic video game brand.
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AT New Media has secured a deal with First 4 Figures to develop a line of toys based on the video game.

The latest deal adds to an expanding licensing programme for Worms, with Gaya already on board as plush partner, with a line based on the Super Sheep. A series of collectible products from IGS are also in the final stages of development.

To read the full story on ToyNews Online, click here.

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