First apparel deal boosts Franny

Cooneen added to licensee list for popular pre-school property.
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Decode Entertainment has signed up its first apparel partner for its Franny's Feet property.

The UK deal - brokered by Rocket Licensing - was sealed with Cooneen for pyjamas, knitted nightshirts, walking sleepers, dressing gowns and underwear categories.

Building on its television success, Franny's Feet is stepping up its presence in the international licensing arena. The series airs in more than 150 countries including major channels such as ABC Australia, France 5, Disney Channel Germany, Cartoon Network in Japan, Korea and Taiwan, Italy's Rai, TV2 Denmark and TV12 Singapore.

The licensing programme includes recent deals with Allumination Filmworks for US home entertainment, US deals for Halloween costumes with Disguise and Cadaco for crayon and paper arts activity products. In Argentina, IMC has signed up Ediciones B as publisher of storybooks and soft cover titles.

Playskool, a division of Hasbro, has the worldwide toy and game licence for Franny's Feet. Toys and games including dolls, accessories, role-play, games and puzzles are due to launch this year.

Penguin and Simon & Schuster are also onboard.

"Franny's Feet has great momentum going into 2008," said Beth Stevenson, executive VP for development and production at Decode.


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