First Cookie Monster app to launch - Licensing.biz

First Cookie Monster app to launch

Callaway Digital Arts rolls out The Great Cookie Thief.
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Callaway Digital Arts has teamed up with Sesame Workshop for the launch of the first app starring Cookie Monster.

The Great Cookie Thief is based on the 1977 best selling book and is set in an Old West town plaged by a mystery bandit who steals cookies from local bakeries. When the town's citizens spot a new guy in town, who looks suspiciously like the cookie thief, they compare his characteristics to those featured in a wanted poster.

The app encourages young kids to piece together the clues and use evidence to solve the mystery.

"Transforming favourite Sesame Street books into innovative e-storytelling is a hallmark of our digital books programme," said Jennifer Perry, VP, worldwide publishing at Sesame Workshop.

Callway Digital Arts CEO, Rex Ishibashi, added: "We are proud to bring this classic story featuring one of the most beloved characters in the Sesame Street franchise to the App Store."

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