First Country Companions books to hit shelves - Licensing.biz

First Country Companions books to hit shelves

Two titles based on Hallmark brand to be rolled out by Egmont from this month.
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The first two books in Egmont Publishing's new Country Companions collection are due to hit retail from this month.

Love will be published in January, followed by Dearest Mum in February. In addition, two books featuring Tom Mouse will be launched later on in the year.

The books are the first part of the extension of Hallmark's sentiment brand into the wider licensing world. The cards are currently available from over 5,000 different retailers across the country.

Licensing agent Bright and Beyond is now eyeing up the outdoor, gardening, food, gifting and apparel sectors.

"These new books are a complete joy to read and look absolutely stunning," said BGI MD, Vicki Willden-Lebrecht. "They are sure to prove a big hit with all the Country Companions fans across the UK, while Egmont is also receiving strong interest from distributors globally including Spain and Latin America, which underlines the universal appeal of this truly classic brand."

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