First deal inked for ITV's Colour of Money

Consumer products drive for quiz show begins with Drumond Park agreement.
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ITV Global Entertainment has made toy and games company Drumond Park the first licensee in its campaign for quiz show The Colour of Money.

The licence will include an electronic board game, handheld electronic game, travel, card and board games, plus an interactive DVD television game and table top electronic game. A selection of products will be available at retail from July onwards.

"We're delighted to be announcing that The Colour of Money's first consumer product deal will be with Drumond Park," said Aysha Kidwai, international merchandise and licensing director. "They are an extremely impressive organisation and one which has established very successful products for ITV's Family Fortunes and Britain's Got Talent.

"We are currently busy developing a range of consumer products that carry the tension and excitement of the game."

Claire McCool, marketing director and co-founder of Drumond Park, added: "We're very excited about The Colour of Money licence. We're certain the concept will catch the interest and imagination of both viewers and game players throughout the world, and will adapt perfectly to games in many formats."

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