First ever MTV Classic watch line to launch - Licensing.biz

First ever MTV Classic watch line to launch

Nickelodeon and Viacom Consumer Products teams up with Calypso for new range.
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Nickelodeon and Viacom Consumer Products and Calypso - part of the Spanish watch company Festina Group - have come together to launch the first ever MTV Classic watch line.

Complementing the brand's appeal for mixing music, creativity, fashion and youth culture for over 30 years, the range of MTV branded watches marks the first collection of its kind.

The range will be distributed in 60 countries around the world.

It will be available in specialist jewellers and department stores, as well as the Festina Group's own Time Road stores in Spain, across Europe, CEE, Asia, United Arab Emirates and Latin America from the autumn.

There will be four different models with a total of 20 analogue quartz 3 hand watches. The MTV Classic logo will be on a variety of straps in bright yellow bubblegum tones, as well as black, silver and gold, with one watch sporting a 1980s revival look.

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