First French licensing awards revealed

F2D2's Trophées des la License to take place at Kazachok Forum in April.
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Organized by the Fédération Française des Droits Dérivés, the first ever Trophées des la License will take place at the Kazachok Forum in Paris this April.

The awards will recognise the best properties in seven categories: Art & Design, Celebrities, Entertainment, Brands, Best In-Store Promotion, Best Communication, and Best Product Innovation.

Marathon Media has received a Best Entertainment License nomination for its work on The Saddle Club (pictured). The brand has been nominated together with Betty Boop, Beybade and Raging Rabbids.

The nominees and winners are selected by anonymous votes cast online by members of the entire French licensing industry.

Patricia de Wilde, SVP, consumer products at Marathon Media commented: “Of course we feel very honoured to be nominated in the first CP Awards ceremony in France. We feel especially proud that the work we have done for a third party property has been recognised to be outstanding, and shows not only our strength as a creator of original brands, but also our ability to successfully represent other properties in the French market.”

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