With the semi-finals of the new-look show nearing on Sky One, Start Licensing has been busy securing licensing partners for Gladiators, with 15 signed up to date.
These include Character Options as the master toy licensee, while deals with Underground Toys and H Grossman have also been inked in the toy sector.
Cesar Group is working on dress-up based on some of the Gladiator costumes, while Alligator Books, TDP Aykroyd, Fashion UK, Roy Lowe & Sons and DNC are also on board.
In addition to this, Rainbow Productions is working with management agency Princess Productions on opportunities for the Gladiators to make personal appearances - possibly at Brand Licensing Europe in October.
"A number of licensees wanted to get on board quickly," explained Ian Downes, MD of Start Licensing. "There was genuine enthusiasm for the licence as licensees recognised that Gladiators is a brand with recognition and potential for them."
To read the full Gladiators brand profile, click here.