Saban Brands has opened a flagship Paul Frank outlet in China, marking the first step in a multi-store expansion in the region.
The firm is working with Shanghai Romma and together the companies plan to launch at least 60 additional Paul Frank stores throughout China over the next five years.
"Asia is one of the fastest growing markets for the Paul Frank brand, with strong demand for products across all categories, and with an increasing brand awareness in China, there is tremendous opportunity in the retail marketplace there," said Kirk Bloomgarden, SVP international licensing at Saban Brands.
"We are thrilled to launch our first dedicated store in China, and look forward to executing a five-year growth plan that will deliver the Paul Frank experience across the country."
Dave Qian from Shanghai Romma added: "We are honoured to be working with Saban Brands in bringing the Paul Frank stores to the brand's fans throughout China."